Bambus is a Swedish wine and spirits company that specializes in custom mixes. They desired a fun mascot to embody the spirit of Bambus.
The design philosophy revolved around infusing joy and playfulness into every aspect of the brand, ensuring that Bambus becomes a delightful and engaging presence in the Swedish wine and spirits scene.
Brand Identity
Illustration
Logo Design
Print Design
Social Media
Embracing the charm of a bygone era, Bambus takes inspiration from the world of 1920s rubber hose-styled cartoons, predating the expansive influence of Disney. The design approach for the logo and supplementary illustrations uses anthropomorphized versions of iconic drinks, including soda bottles and wine glasses.
Each illustration captures the essence of Bambus, infusing a sense of nostalgia and character into the brand. The choice of a 1920s aesthetic adds a touch of vintage allure, creating a unique visual identity that stands out in the Swedish market.
Alverata and Europa were chosen to combine a feeling of old-school and modern aesthetics.
The original creator of Alverata, Gerard Unger, took inspiration from early 20th-century design, which complements the retro, illustrative design of Bambus. Europa contrasts Alverata with cleaner geometric forms for a modern, clean look.
Bambus showcases its distinct identity through four primary drinks, each possessing its own unique color and aesthetic. This approach, along with the mascot logo design, creates a visually cohesive and easily recognizable system.
