Vitenzi is an online eyewear company inspired by Italian culture that offers glasses for multiple prescriptions. This brand was a fresh startup that needed its entire eye-ware collection and product accessories photographed.
After gaining online traction, Vitenzi entered a partnership with Chicago-born rapper Calboy. This collaboration presented a unique opportunity to design custom glasses and packaging to align with Calboy’s aesthetics.
Digital Marketing/E-Commerce
Product Photography
Product Design
Package Design
When Vitenzi partnered with Calboy, they required glasses designs that matched his aesthetic. The idea was to create a special gold-themed limited edition pair of glasses alongside a more affordable version. I designed each pair of glasses to match his overall aesthetic using highlights of yellow and red alongside floral imagery and memento mori.
