Vitenzi is an online eyewear company inspired by Italian culture that offers glasses for multiple prescriptions. This brand was a fresh startup that needed its entire eye-ware collection and product accessories photographed.
After gaining online traction, Vitenzi entered a partnership with Chicago-born rapper Calboy. This collaboration presented a unique opportunity to design custom glasses and packaging to align with Calboy’s aesthetics.
Product Photography
Product Design
Package Design
When Vitenzi partnered with Calboy, they required glasses designs that matched his aesthetic. The idea was to create a special gold-themed limited edition pair of glasses alongside a more affordable version. I designed each pair of glasses to match his overall aesthetic using highlights of yellow and red alongside floral imagery and memento mori.
